Quad incorporating Social Media

I found it very interesting that Quad Graphics the nations leading printer is now teamed with Pixability to incorporate YouTube Video into it's media marketing tools. This is a great example of how in todays business Social Media is playing an important role in marketing its products.
http://www.pixability.com/blog/pixability-quadgraphics-and-youtube-convergence
http://www.qg.com/aboutus/about_qg.asp